EXPERIENCES

Hertz x NASDAQ:
Times Square Takeover

I love doing creative direction in Times Square. There's nothing like it. This was my third or fourth bit of work there, in this case announcing Hertz's 2021 return to public trading. We lit up a huge array of screens for a full hour in gorgeous Hertz Yellow. Taking center stage in the world’s premiere public place, we fused purpose-built motion graphics with a national TV campaign featuring Tom Brady, and the news that 100,000 Teslas would be joining Hertz’s fleet. Our wealth of experience with all the complexities & quirks of this incredible venue helped Hertz make the most of this incredible day.

Produced at Edisen