BRAND STORIES
Andretti Autosport:
Love what you do. Believe in your instincts.
Reframing a legacy, and unveiling a renewed brand.
For America's most legendary racing dynasty, our team designed and crafted a film anthem that illustrates the Andretti story, culminating in a new brand reveal. We mined a library of archival stills and footage spanning decades, then breathed life into the material with brisk motion graphics, animation, color grade and sound design.
Produced at Edisen.
Creative Director: Sean Eno
Design & Animation: Dylan Padilla, Bill Mata
Head of Editorial: Glenn Conte
Head of Growth: Selene Ng
Director of Growth: Sebastian Markman
Special thanks to Tom Bolger, Gus Gomez, and Ami Talley at rbb communications.